CHICAGO, IL–(Marketwired – November 10, 2015) – Eric Lefkofsky, Chairman and Co-founder of Groupon, has joined the Board of Directors of Sprout Social. Founded in 2010, Sprout offers social media management and social advocacy tools to help brands more effectively communicate with their audience.
Sprout was born from the idea that social media would change how businesses communicate with their customers and potential customers. Co-founder and CEO Justyn Howard recognized that social networks themselves lacked the business layer needed to make them valuable to brands, and Sprout’s unique approach to building powerful, elegant tools to power social business has made it a world-wide leader. Sprout’s tools provide social media engagement, listening, publishing, measurement and advocacy solutions giving businesses a comprehensive platform to increase marketing reach and create remarkable experiences for their customers. In August 2015, Sprout was named to the INC. 500 as the #78 Fastest Growing Company and the #8 Top Software Company in America. With nearly 200 team members and more than 15,000 customers around the world including GrubHub, Hyatt, and Spotify, Sprout boasts strategic partnerships with Twitter, Facebook, Instagram, LinkedIn and Google+ and also integrates with Google Analytics, Zendesk and Bitly.
After co-founding InnerWorkings, Echo Global Logistics, Mediaocean and Groupon, Eric Lefkofsky and business partner Brad Keywell began venture firm Lightbank to develop promising new companies in the Chicago area. Lightbank focuses on early-stage technology companies. It not only makes investments of capital, but also takes an active hands-on role in helping entrepreneurs ensure their early- and mid-stage businesses grow and succeed. One of the first of these companies was Sprout Social.
About Eric Lefkofsky
Eric Lefkofsky is Chairman and Co-founder of Groupon. He is also a Co-founder of Lightbank, InnerWorkings, Echo Global Logistics, Mediaocean and Uptake. Eric Lefkofsky is a Trustee of Lurie Children’s Hospital of Chicago, The Art Institute of Chicago, Steppenwolf Theater, The Museum of Science and Industry and World Business Chicago. He is also an adjunct professor at the University of Chicago. Eric Lefkofsky graduated from the University of Michigan and received his Juris Doctor at University of Michigan Law School. For more information, visit: http://www.lefkofsky.com
About Sprout Social
Sprout Social offers social media engagement, advocacy and analytics solutions for leading agencies and brands, including Anthropologie, GrubHub, Hyatt, Spotify and Zipcar. Available via web browser, iOS and Android apps, Sprout’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Bambu by Sprout Social, a platform for advocacy, empowers employees to share curated content across their social networks to further amplify a brand’s reach and engagement. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com and getbambu.com.
Source: Yahoo Financial